Build and Reinforce Your Google Analytics Skills

Welcome to This resource is intended to help you:

  • learn about implementation and reporting for Google Analytics 4 through testing
  • test your Google Analytics Universal skills and prepare for the Google Analytics Individual Qualification (GAIQ)

The GA4 and GA Universal sections of this site consist of several topic-specific tests. Each test question is intended as a microlesson on a Google Analytics concept or feature. Detailed answer explanations and annotated screen shots provide the depth and visual context that most of us need as learners to fully understand and apply key takeaways:

Answer explanation: site search configuration Answer explanation: attribution models

To take any of the tests, you’ll need to sign up, but the tests themselves are completely anonymous. Your name or email is never associated with the tests that you take.

We hope that helps you to strengthen your skills and confidence in Google Analytics.